Saving Words

BY SCRABBLE

Because every word deserves to be complete.

An outdoor campaign to repair damaged signs in Madrid and restore them to their original glory with Scrabble letters.

Muuuuuy a gusto

(Feels sooooo good)

BY ING

That’s how the benefits of Cuenta Nómina make you feel.

An online campaign to convey the feeling that runs from your head to your toes with each of the advantages of the Salary Account , through the Oddly Satisfying trend. Exactly, those irresistible videos that please the viewer's eyes and ears.

The Ice Print

BY VOLVO

Every day we see how climate change is affecting the poles and glaciers, but we still aren’t aware of the magnitude of this loss. We think of it as something that is happening very far away, so we wanted to make this problem tangible, making it possible for readers to feel with their own hands the amount of ice that disappears and the speed at which it does so.

We researched the official data regarding the tons of ice that have disappeared from the planet every year, and we calculated how many magazine-sized blocks melt every second, in order to transform our graphic into one of them. With a devastating message: “More than 80 000 pieces of ice the size of the one you’re holding in your hands, melt every second.”

Moreover, in order to provide the design with added realism, we employed advanced printing techniques using special varnishes to imitate the texture and shine of ice, conveying to the readers the sensation of holding a unique piece of ice in their hands.

The sun that accompanies you

BY SOLAR360 (REPSOL + MOVISTAR)

Solar360 arrived in 2021, to bring a bright way to use the solar energy.

The sun is the very essence of the brand, so we decided to make an ode to its continuous presence in our lives. And we developed our idea through the iconicity of the shadow that accompanies us every day and adapts to us. This shadow represents the best of Solar360, which accompanies customers before, during and after any of their needs.

Colazo

BY LADRÓN DE MANZANAS

Ladrón de Manzanas arrived in 2018, to revolutionize the barnyard. But there were still many who didn't know anything about our drink.

So we did an IDDM (Individualized Data Driven Marketing) campaign where we solved many of the questions that could arise about our cider with a COLAZO. And to give it our touch, we looked for the most rogue of the networks, Pantomima Full.

The result... 27 pieces in various moments of consumption, telling our attributes and aimed at different audiences.

Facebook, Instragram and YouTube were filled with “colazos”. With a Reach of 95.2% (18-55) we impacted 22.5MM U.U. achieving a social VCR (FB-iG) 48% (vs benchmark 21%).

It seems to be pretty clear.

#ILearnedItFromASeries

BY VODAFONE

All of life’s answers are in the best TV series.

An online campaign with all the questions we’ve ever asked ourselves, answered by the best teachers in the world… the characters from your favorite series.

Football dancing

BY LÍBERO

If they know how to play, they know how to dance.

On Saturday night in a nightclub, men always use the same excuse: “I can´t dance”. “Football Dancing” is a tribute to show them that it’s not true. How can they cross a pitch with all kinds of stylish moves, yet on the dance floor they can’t move a muscle? Here's proof that they can.

Game of Thrones starts and ends on Vodafone

BY VODAFONE TV

A social network campaign to summarise all the content of the series through its most important characters. Family troubles, love, betrayal… this is the definitive recap to get up to date with Game of Thrones.

BY SANDRA

Nowadays we are crazy about taking pictures of everything, but we forget to stop and think about the image we are going to capture. That's why Stop! Shot! was born, to question myself every time I take a picture. A photo like the ones from before, like the ones that stay forever in your memory. What's more, I love to leave film at the photo store, to experiment with new films, even with expired films and above all, to wait for the development to see how the snapshots have turned out.

Here are some of the photos that best transmit those moments, feelings and experiments that I have been doing with my Yasica J2, Olympus Trip AF 31 and Kónica Aiborg for the last years.

CAMERA: KÓNICA AIBORG